Nick Thompson was just about right with his view.
"I don’t think any of us are particularly welcoming of change. Change is a difficult subject and it is painful because it takes us out of our comfort zone and the things we have known for years. When you are dealing with something that is as emotionally sensitive as the football club you have supported for years, it hurts. As I said earlier though, I have always been focused on customer insight. When you segment the supporters, there are three large groupings. The first is called the “entranced.” For them the club is everything. For them, the high point of their relationship with the club was standing outside Boothferry Park with buckets collecting money to keep the club from going out of business. At that stage the Chairman knew all the fans by name and there was a co-dependency in the relationship. Any improvement, such as promotion to the Premier League will not be as good for these fans as when there was that co-dependency. The group constitutes about 5% of the fanbase and many of them don’t come to matches any more. But they are the fans who believe they are the heart and soul of the club and are very vocal.
The second group is the hooked, who are your season ticket holders and buy shirts and scarves. They have a great love for the club. Essentially they are the heartbeat of the club and they just want what is good for Hull. When we talk to them, they are quite relaxed about the Hull City Tigers but they are not as vocal as the entranced. They are the silent minority.
At the other end you have the attached, people who come for a couple of games a season. They are potential season ticket supporters, but for now, they come along for the excitement. The honest reality is that they don’t care what we call ourselves."
CTWD, The Tigers Co op, HCOSC are in reality all reflective of the above statement.
The OCS, who's poll had only 10% of members voting.
Tigers co op, the founders of the CTWD group who have how long to buy shares in the club? What links with the club do they have?
If this forum asked the questions.
Are you a season pass holder
Are you a long term supporter but do not attend games
Are you a long term supporter who attends now and again.
The results would be roughly the same as all other polls.
So if the name change goes ahead, how much will the club lose in terms of season ticket sales? They think between 5 and 10 percent. Unless that figure dramatically changed why does the club as a business need to listen to the supporters?
Now if 10,000 said that they cared enough not to buy a season pass, the name change would stop instantly. I find it odd that anyone who is against the name change, would still go to matches if we are Hull Tigers yet they try to make something out of the OSCs position of being none supportive of the name change but will not protest against it.
"I don’t think any of us are particularly welcoming of change. Change is a difficult subject and it is painful because it takes us out of our comfort zone and the things we have known for years. When you are dealing with something that is as emotionally sensitive as the football club you have supported for years, it hurts. As I said earlier though, I have always been focused on customer insight. When you segment the supporters, there are three large groupings. The first is called the “entranced.” For them the club is everything. For them, the high point of their relationship with the club was standing outside Boothferry Park with buckets collecting money to keep the club from going out of business. At that stage the Chairman knew all the fans by name and there was a co-dependency in the relationship. Any improvement, such as promotion to the Premier League will not be as good for these fans as when there was that co-dependency. The group constitutes about 5% of the fanbase and many of them don’t come to matches any more. But they are the fans who believe they are the heart and soul of the club and are very vocal.
The second group is the hooked, who are your season ticket holders and buy shirts and scarves. They have a great love for the club. Essentially they are the heartbeat of the club and they just want what is good for Hull. When we talk to them, they are quite relaxed about the Hull City Tigers but they are not as vocal as the entranced. They are the silent minority.
At the other end you have the attached, people who come for a couple of games a season. They are potential season ticket supporters, but for now, they come along for the excitement. The honest reality is that they don’t care what we call ourselves."
CTWD, The Tigers Co op, HCOSC are in reality all reflective of the above statement.
The OCS, who's poll had only 10% of members voting.
Tigers co op, the founders of the CTWD group who have how long to buy shares in the club? What links with the club do they have?
If this forum asked the questions.
Are you a season pass holder
Are you a long term supporter but do not attend games
Are you a long term supporter who attends now and again.
The results would be roughly the same as all other polls.
So if the name change goes ahead, how much will the club lose in terms of season ticket sales? They think between 5 and 10 percent. Unless that figure dramatically changed why does the club as a business need to listen to the supporters?
Now if 10,000 said that they cared enough not to buy a season pass, the name change would stop instantly. I find it odd that anyone who is against the name change, would still go to matches if we are Hull Tigers yet they try to make something out of the OSCs position of being none supportive of the name change but will not protest against it.
Happy can be a tad discreet with it when it suits him 
