I dont think many people buy a football club and think "by cutting wages we can make a lot of money".
Besides buyers who are fans of the club, I would think people buy a club to raise their profile for other business reasons or will spend money on players in the hope they can sell at a profit in the future.
Besides buyers who are fans of the club, I would think people buy a club to raise their profile for other business reasons or will spend money on players in the hope they can sell at a profit in the future.