It’s amazing the amount of people who’ve watched it, I live away from the area and meet loads of people daily who say they’ve watched itIt's not far fetched to think that if Kyril is football mad, and is used to the Marseille support, he has watched Sunderland 'til I die and thought "that'll do for me". I reckon he'll have thought it in French, but you get my jist.
Basically it may not just have been a case of Juan selling us to him. Sunderland 'til I die has brought us to folk who normally would see us as just some club in England.