Clubs like Everton and Newcastle are finding that success is difficult to buy/find ...
.... only a dozen clubs are successful every year and sadly they often tend to be the same ones.
Clubs dropping from the PL are becoming increasingly likely to be promoted straight back.
Finishing third in the Championship just puts you into a lottery that, if you don't win, can mean you're in financial trouble.
But we are a big club, with great support, and have become somewhere players are less likely to turn down.
We need to capitalise on that and hire a proven coach, simple as that ...
... except picking the right one isn't that simple.
Moyes was proven