Jay, come on. The sources we are talking about aren't some random blokes down the pub, they are well-connected with sources and have frequently reported reliable information. We cannot just dismiss that out of hand.
Those 'reliable' sources are not reliable at all. They get it right by chance.
The world of football transfers is a cesspool. Agents drop rumours onto these 'ITKs' because they want to drum up interest. Their job is to maximise fees and contracts. For every REAL story, there are countless that are made up.
You need to understand where these rumours come from - it's not from the club.
In addition, for REAL potential deals, agents are actually going to be less likely to talk to 'ITKs' for fear of ruining the deal.
I will give you an example- the Moroccan midfielder we are apparently in talks with..
1) no way we've spoken to him in the middle of a World Cup.
2) no one had heard of him or mentioned him
3) he has a decent (not great) game against Brazil and the next day the rumours start flying - this is an agent maximising potential deals off the back of good PR (which may have been paid for in the first place).
If you believe we are in talks with that player and all of a sudden these so called ITK's like Ornstein happen to get the inside track directly after the game and PR then I have a bridge to sell you in the Sahara.
If you believe 0% of these rumours you'll be just about correct.