Conspiracy mode and tin hat on:
Warning, what follows is pure fiction. The names of those involved have been changed from the fictional ones to real ones, for the sake of gossip and rumour mongering..
A third party made the suggestion to Allam to buy the club as they'll get it cheapish due to the current owners hitting a cash flow problem. If they get the Freehold, the third party would buy it back at an agreed bumper price. (***)
Allam's buy the club, third party rips off mask Scooby Doo stylee, and reveals himself to be Bartletts best mate helping resolve his cash flow problem.
(***) I haven't invented the yarn they spun to explain why they didn't just buy it yet, but I'm going to offer a local businessman that the Council won't deal with, just to plug the gap.