I just dislike being told untruths by the people in power at the club to suit their own agenda.
Tell it like it is, then fine, but to try to delude poor, not-clear-thinking, muddled, addled fans of the club is deceitful at best. Especially just as season ticket renewal time is looming.
Show me fans of any football club who are deliriously happy with all events/sales/incomings at their club and I'll fly down to Nice or Marseilles (you decide

) and we'll sit in the sun and I'll but the Noilly Prat and tonics. How does that sound?