Just as with any family they'll all, especially his mother, want this to be a huge success. The name alone will attract the attention of scouts, agents, clubs and players around Europe and beyond. Setting out a clear plan and aims will attract the right kind of player, ones with ambition and a love of the game.
Lets forget about using money to bring in jaded lumps like Graham who have nothing to play for.
In fact an exciting vision can help us save money. Which L1 hot prospect would now choose any other club above us ...
... if they want the money, let someone else put it in their pockets. Other clubs may offer a little more but the players will have inferior facilities, stadium, support, etc. If players want to be bribed to live in the NE, instead of London, etc, just cross them off the list, if their girlfriends want the bright lights the players can take their lack of ambition elsewhere and party.
These lockdowns have been a massive shock to football players, they've been reminded that it's actually an advantage to play in front of crowds, despite the added pressure, because without the supporters it's the same training, same game, same pay cheque but shyte. Players coming to Sunderland will never play in front of bigger crowds unless they reach the PL, even then it's only a 50/50 chance.
Get this club energised and anything's possible, anyone not totally committed shouldn't be anywhere near the place.