It probably will help raise interest in the Asian market. It will probably grab young kids imagination. It's a short and sharp brand name that could be sold as more general clothing (for example) such as ny yankees, Harlem Globetrotters etc. That last is the big one IMO, if some fashion designer can come up with a way to sell (Hull) Tigers clothing without it looking camp like some frosties tiger or our current club badge, that could be a real profit machine and fantastic way of marketing. I wonder how many people outside of the states who've decided to pick up following baseball support ny because they've owned one of their caps or hoodies for example.
There are benefit to the name change. Not having to use a traditional team names as well as incorporating a new element into the name leads us to an in tapped revenue stream. Tesco Tigers...Citibank Foxes....Virgin Media Devils. Assem Allan believes that business names deliver income and the shorter the better. So come on you Direct Line come on you Costas.
Do not confuse the term "consulting" as if it means some kind of compromise has to be agreed. Consulting can be as little as formally communicating your intentions and giving sufficient notice.
You won't get an answer to that question Eric,not a good one anyway,because as you've already said,the council won't care a damn. Fact is,they'll be pissing themselves laughing,which totally discounts the whole conspiracy theory.
He's not going to walk away from the Premier League for 30 people. He's not going to walk away for 25,000 people. Do you really think he's that stupid? I don't know what the Premier League will do, neither do you. So we'll see in April. Meanwhile campaign continues.
Why not go and read the rules. It gives some indication what consulting means and its a lot more than telling us he's going to change the name.
The council's lease is with the Stadium Management Company who sub-let it to Hull City AFC and Hull FC.
Same as no one can say if the name change will actually benefit the club or not, positive and negative spin will prove nothing. The defining moment is having a look at the results after giving it a trial period. As someone on her always says, TWT.
The trial period to see if it is positive would have to be at least 5 years, it's not a scheme that's going to work overnight, it will need chance to grow legs and learn to walk.
Cardiff started this bollocks 18 months ago, it's made **** all difference to their appeal in Asia, how long are we going to trial it before we decide it's bollocks? Five years, ten years, twenty? I'd suggest that no years would tell us just as much.
You do know about 4,000 people have signed up to the campaign via the petition and a couple of grand has already been donated to the fighting fund? Pretending it's not happening won't make it go away, or diminish it.
It will certainly take time before it starts to get in to swing - if it does. I think continued EPL status and probably minor success (mid table finishes, good cup runs) and attractive attacking football is essential to it working. It would probably best have all been in place ready for this season as well, kick it all off with being the new kid on the block fighting back at the big bully boys and all that. If the Asian market is the main target then a few Asian signings will be a must too, they will go a long way. As I said once a while back, I can see the appeal for areas where their sports teams are similarly named, if you decided to follow NFL, and one team was named like an English football club, say Oaklahoma City Football Club for example, it's a natural link to that club that none of the others have. I hope the big reason behind the rebrand is the non football related merchandise I mentioned in my other post. That really would be a big move for the club internationally and boost our revenue and marketing no end if it came off. My only fear on that would be that, as tigers, there's only limited creative freedom whilst still staying true to the brand, and although I think we have one of the best marketable animals, there's only the animals characteristics and image to work with.
Your argument appears to be that the name "Tigers" will attract custom. Personally I doubt that, tradition and success will though, however, if it's "The Tigers" that's the draw, we're already called that. Why piss about changing the name to one that's similar to the traditional one and alienate your core market on the way?
Well if its going to be a brand, it needs that punch to it. Hull City has no power other than the name of a football club. However Hull Tigers sounds stupid as a football club. It's one or the other really, but if we're going to use it as a brand like that it needs the association between the brand and the football club itself to get the most benefit. Think of the 2 biggest sporting brands around, New York Yankees and Harlem Globetrotters, if they were New York City MLBC and Harlem District NBAC (I know those tags are wrong but I can't think what they would be) they wouldn't have worked like they do. I've owned Yankees merch, and were they obviously promoting a baseball team I wouldn't have. If it was New York City no one would go near it because all the clothing would look like that stupid "I HEART AMERICA" tourist bullshit.
What I don't understand, and in this I agree with Dutch, is why on earth the folk who are apathetic are getting their rocks off by deriding the campaign; on one hand we will remain who we are, on the other we will mutate into Hull Tigers (Grrr! ), but those who wish to will have had a decent tilt at AA's windmills. Those who are 100% behind Hull Tigers have the full weight of the club behind them; don't they? As a club we will always have diverse opinion on things, but this is huge - or so AA seems to believe. Why can't we all agree to disagree and let AA follow his bewildering path of self-righteousness (even name-changers must question his style, surely) and let the campaigners campaign. No one seems to wish to harm the club and each faction is simply a measure of their own brand of support - aren't they? So let's all progress down our own paths and see were it leads; as in all things, some will change their minds, as more becomes clear, on both sides. Let's do this in a civilised way; let's not let other club's supporters get between us, let's everyone do what is important for them, put focus on the club and the Brucey Jig of Success.
