I've made my opinion clear on this matter before, but have nothing better to do than reply to this thread.
The name change has ZERO effect on me. I don't buy merchandise now, and that won't change. I will still walk 2 miles to watch my local team play in black and amber every other saturday or so. In fact, for me, the name change is irrelevant.
IF this name change increases our profile outside of East Yorkshire, surely thats a good thing. A top flight club cannot succeed with nothing more than local support. Look at how our profile increased in Egypt after we signed an Egyptian player. We are lucky that "Tigers" is already an established part of our historical identity. By emphasising that in cultures where tigers are respected could give us access to huge new sources of revenues.
I understand the point that we are losing the traditional identity associated with a European football club, but that is the only downside I can see. The people who say it won't work can't possibly know that. The only people who do know are in the boardroom. If anyone has access to that, could you tell us how its going please!
In my opinion, it's worth a try.