The article is more of a sound bite to its American audience and is somewhat derogatory in its labelling us as "barely a household name across England". It does however suggest that AA needs an "integrated marketing strategy", something that should have been demonstrated at the time the name change was announced. If only he had one.
Unfortunately the number of times I have had to explain that Hull City are a PL club, justifies the label. In football and in the region we are well known but in general we are not.


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