We were already The Tigers, we didn't need to incorporate it into our playing name to exploit that fact.
If you are. as you say, involved in marketing British brands in Asia, you'll be well aware that it's the history and heritage that the Asian market buys into. The most successful British brands in Asia are those that produce a premium product and have done for many years, the likes of Burberry, Land Rover, Jaguar etc, none of which would we be daft enough to change their name to try and make them more appealing in Asia.
There is one way and one way only to generate long term success in Asia and that's to be successful on the pitch, the Asian market is far too sophisticated to buy into gimmicks.
Thats the whole point the company's you mention are well known successful brands worldwide who have produced a premium product for years just like man utd, liverpool unfortunately we are not a well known brand or produce a premium product so we have to try different ways to brand our business. What that should be is another story and im not suggesting the name change would work..
Also if it was down to heritage teams like Notts County and Sheffield FC would be well supported teams in Asia already.
On a point of changing names all car manufactures change the name of the car models to suit each market as a very basic rule of marketing and a very successful one.
I would also point out the branding is not about shirt sales or tv rights, its about generating sponsorship
Training ground sponsor
shirt sponsor
training gear sponsor
stand sponsor
official airplane sponsor
It sponsor
etc etc etc
And thats why Asia is been targeted you only have to watch TV and look at the advertising boards to see were the sponsors are coming from..