Off the field operations

I can see people wearing them nodding & smiling to each other as they pass at matches

 

But also limiting the number means less profit to the club

 

£1992

 

Clubs make barely any money from kit sales anyway, maybe £5 a shirt at a push. Clubs make their money through the actual deal that is signed. This limited release stuff is very normal for Hummel

 

Yep. They do it all the time. They've produced some iconic shirts in the past so they know that limited edition reissues will sell out straight away.

 

Oh well I will just buy the GUN retro one then. Their loss

 

Bought a couple from him last year, quality shirts

 

Like I say, no huge fan of that kind of gimmick.

It's ok PR, bit of a nothing headline which will be forgotten before long.

The more people you get into those limited strips the more actual impact the campaign has and I can't help but think they've maybe lost sight of that and chased "a good idea" down a rabbit hole.

It's a bit of a blunder in my eyed but I get it, at least they're trying something.

 

They should auction off the ones the players and Doddsy had on yesterday and raise a few quid for the FoL

 

Modelled by a 'local poet'. Sunderland's changed. Imagine telling anyone that was your job in Sunderland in the 80s.

 

more professionalism!

 

Clearly terrified of the impending protests

 

Tracksuit and shirt available from 10am tomorrow club shop and online.

 

I’ve put my pitchfork down. The torch is still handy because it’s getting dark shortly.

 

Be sold out by 11.00.

 

I won't be smashing refresh on my browser from 9.55. Honest

 

If they still have stock at 10:10 I’ll be stunned.

Assuming the website doesn’t **** its arse out as usual like.