"Speaking from the perspective of a smaller club that has yo-yoed in and out of the Premier League for the past decade, the fans are much more important to us compared to the bigger clubs," he told BBC Sport.
"[The name change debacle] hasn't helped. But the idea has always been to try to do the right thing for the long term, which we feel we are doing.
"The rebrand was to maximise the benefits of being in the Premier League and to achieve sustainability there. The idea was to use the brand to get the extra income from overseas markets, and that would have more than compensated for the difference we make on gates and could have reduced prices.
"A few years ago I said I'd like to increase the capacity of the stadium to 40,000 and reduce ticket prices to £5, which would have actually probably been achievable in the Premier League for a club of our size."
https://www.hulldailymail.co.uk/sport/football/football-news/ehab-allam-describes-hull-city-1894680
"[The name change debacle] hasn't helped. But the idea has always been to try to do the right thing for the long term, which we feel we are doing.
"The rebrand was to maximise the benefits of being in the Premier League and to achieve sustainability there. The idea was to use the brand to get the extra income from overseas markets, and that would have more than compensated for the difference we make on gates and could have reduced prices.
"A few years ago I said I'd like to increase the capacity of the stadium to 40,000 and reduce ticket prices to £5, which would have actually probably been achievable in the Premier League for a club of our size."
https://www.hulldailymail.co.uk/sport/football/football-news/ehab-allam-describes-hull-city-1894680
Bravo prick.