This should have happened some time ago. And it maybe wasn't far off from happening.
Leonart Johansson was beaten by the odious Blatter to be president of FIFA, just before the turn of the century .
Johansson was the spot on candidate the game needed, and was not helped by a grubby back room deal Blatter made with the FA, later reneged on of course.
Johansson knew what sort of low life Blatter was but as head of UEFA at the time, a job he had held and did very well since 1990, he still had influence. But nothing was going to stop Blatter's open corruption so, it is said that behind the scenes, he semi floated the threat of UEFA ceding from FIFA and holding it's own tournament, essentially in competition with FIFA. ( We know where the TV money would have went!)
No records exist of course, but at the next election, he was ousted by Platini, who climbed straight aboard the FIFA gravy train. Chance gone.
But that is what should happen. A EUROS "Plus". Invite a few other countries to join, the option of a few others to qualify, and let the world cup eat itself.