Winter transfer window

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Some people keep saying that, with just a little more spending, the club can make the play-offs, promotion and the massive income that brings.

So, if as you say KLD is really in it for money why do you think he's not doing that?

He clearly has the money and, if as you claim he has no real interest in the club, could waltz away with a massive return on his outlay. The longer he stays, in this league, the more difficult it may become ... so why not get the job done, pocket the loot and wave goodbye suckers.

I'm really interested, it's a serious question.

It seems some want to see the owner as unwilling to spend and profit orientated simultaneously ...

... imo it can't be both.
I think a lot of the nay-sayers are either ignoring or don't fully understand the financial impact our 4 years in league one had - not to mention the state Madrox left the club in. We were effectively starting again from zero in terms of the Academy, the off field stuff and the playing squad. I understand why KLD isn't willing to fund huge losses at this stage, particularly as they are building towards 2025/26 but patience isn't a typical virtue of a Sunderland fan
 
That’s cos our last incumbent made him captain I’d much rather see seelt along side ballard
I’d rather we have all 3 with a wingback. At times 09 is like a defensive playmaker and he does bring something defensively. I’d like a lwb - maybe Styles is it- and play a 3 4 3 with Rusyn/Roberts Clarke and a new 9. That won’t please the Pritchard lovers but he could play the false 9 until then, or a 3 5 2 but that would mean Clarke isn’t an easy fit
 
200 pages!!!

Feel it should be acknowleged albeit probs only 2 or 3 actually on topic but when faced with a vacuum...
 
Some people keep saying that, with just a little more spending, the club can make the play-offs, promotion and the massive income that brings.

So, if as you say KLD is really in it for money why do you think he's not doing that?

He clearly has the money and, if as you claim he has no real interest in the club, could waltz away with a massive return on his outlay. The longer he stays, in this league, the more difficult it may become ... so why not get the job done, pocket the loot and wave goodbye suckers.

I'm really interested, it's a serious question.

It seems some want to see the owner as unwilling to spend and profit orientated simultaneously ...

... imo it can't be both.
OK my view, he's looking to fulfill his mams hopes of being able to run a club like his dad,
He will not use his own money, so we have to sell to invest, that's never gonna work up in the NE its hard enough to get players here paying good money.
What we got from the 3 sales Ross Hadj and Gooch has gone on the infrastructure of the club.
Well thats all well and good, but that don't get you up the league.
We are just treading water because he believes what KS has brainwashed him into believing, that this modle is sustainable well not for Sunderland fans its not, not when a Billionaire buys us and does not invest his own money, just uses local hard working folks money.
He is treating us as an experiment to see if he can handle bigger things abroad.
With Juan moving into politics again, it will be interesting to see who joins KLD when Juan sells his shares.
It won't be his family coming on board.
 
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Some people keep saying that, with just a little more spending, the club can make the play-offs, promotion and the massive income that brings.

So, if as you say KLD is really in it for money why do you think he's not doing that?

He clearly has the money and, if as you claim he has no real interest in the club, could waltz away with a massive return on his outlay. The longer he stays, in this league, the more difficult it may become ... so why not get the job done, pocket the loot and wave goodbye suckers.

I'm really interested, it's a serious question.

It seems some want to see the owner as unwilling to spend and profit orientated simultaneously ...

... imo it can't be both.
We can’t compete with relegated clubs on money. It’s as simple as that. We need more income. We are close by spending smartly, keep doing it and as we up our income from transfers we close the gap. KLD would have to use his personal cash to fund what the premier league income pays for or get into debt. Not going to happen. Nor should it.
 
I think a lot of the nay-sayers are either ignoring or don't fully understand the financial impact our 4 years in league one had - not to mention the state Madrox left the club in. We were effectively starting again from zero in terms of the Academy, the off field stuff and the playing squad. I understand why KLD isn't willing to fund huge losses at this stage, particularly as they are building towards 2025/26 but patience isn't a typical virtue of a Sunderland fan

The model has to flex depending on the circumstances we find ourselves in. We were well ahead of schedule making the playoffs last year. How does potentially losing Clarke, Ballard et al. after finishing bottom half of the league in 23/24 and all the other bad stuff that will come with that including reduced investment and a mightily pissed off fanbase set us up for 25/26 in a better way that taking advantage of our unexpected progress would have?