It’s bad writing, but it’s an opinion piece from one of their online team, who is sharing her personal feeling. I don’t think it’s a good piece, I would question the point of the digital team running it, but it’s also worth pointing out that the BBC and BBC News are run as two separate organisations. The BBC is one of the very few organisations that can and will write observational or critical pieces about itself, including opinion pieces from their team, and for that they should be applauded.
As I say though, this is crap writing.
EDIT: what I’m saying is, this piece doesn’t, and isn’t meant to, be something reflecting the view of the corporation. It’s the personal view of Katie whatsherface, so I wouldn’t get too bothered by it.