Certainly in the key areas that involve direct interaction with the fanbase. I've never understood the idea that we need a manager that 'gets the region'. That seems such a nebulous concept- how's he supposed to show that? I think what people mean when they say that is that they want someone who is like them, but not all people from the NE are the same. Surely we need a manager that is, first and foremost, good at his job- anything else can come later. I do think though that any member of staff, including playing and coaching staff, should be required to learn about the history of the club and the history of the wider area.