New Kit?

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It’s gonna have the ****ty square on the back for squad numbers that Sunderland’s home kit had as well…
 
It’s a good question.

Boro and QPR are generating 50% more from their sponsorship and retail, I’d say that’s a good indicator there’s room for growth.

The true potential is entirely down to ambition and having the right people in place.
We haven't really had a proper merchandise savvy owner since Pearson .
He changed the offering which carried on for a bit after he left but recently it's not been at that standing
 
Accept the point about the Association bit. Still prefer the Tigers head though and we should have a club crest/badge surely? Remember when Chris Needler introduced PLC to our name, rushed through at a shareholders meeting in the late 70's, no one even noticed in those days. So back to HCAFC is a bit retro and better than the HCFC which I thought was just for the graffiti artists back in the day, usually with OK, added on the end. It was even a terrace chant once. The new kit just shouts Billy Bremner to me and that was 50 years ago?
Good that its made locally because some of the imported stuff recently has been so naff and badly made I wouldn't want any of it for free.
But £65?
 
Accept the point about the Association bit. Still prefer the Tigers head though and we should have a club crest/badge surely? Remember when Chris Needler introduced PLC to our name, rushed through at a shareholders meeting in the late 70's, no one even noticed in those days. So back to HCAFC is a bit retro and better than the HCFC which I thought was just for the graffiti artists back in the day, usually with OK, added on the end. It was even a terrace chant once. The new kit just shouts Billy Bremner to me and that was 50 years ago?
Good that its made locally because some of the imported stuff recently has been so naff and badly made I wouldn't want any of it for free.
But £65?
It’s not made locally, it’s made in China.