New Kit?

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In all seriousness, a few slight adjustments would give it a passing grade:

- the Oxen badge was changed from white on ‘amber’ to black on ‘amber’
- the HCAFC badge was replaced with a tiger’s head (without the shield if they want to be more retro)
- the shorts were changed from white to black

It would still look a bit naff but it would also be more recognisable as a Hull City kit.
 
How much more should the commercial team be generating?

It’s a good question.

Boro and QPR are generating 50% more from their sponsorship and retail, I’d say that’s a good indicator there’s room for growth.

The true potential is entirely down to ambition and having the right people in place.
 
In all seriousness, a few slight adjustments would give it a passing grade:

- the Oxen badge was changed from white on ‘amber’ to black on ‘amber’
- the HCAFC badge was replaced with a tiger’s head (without the shield if they want to be more retro)
- the shorts were changed from white to black

It would still look a bit naff but it would also be more recognisable as a Hull City kit.
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Ha - some right little fannies on Twitter raging about this.

I haven't bought a shirt since the early 90s and they were some right questionable ones back then (which in true revisionist style totally celebrated by everyone now).

Yes, we didn't have social media to amplify the messages of absolute nomarks, but I genuinely don't really remember many people giving a ****.
 
So, apart from the fact it needs a plain panel on the back, a sponsor on the front, other sponsors names where we can sell them some premier league flashes and might actually fit the player, this is what City are going to be wearing. Very professional.
 
In all seriousness, a few slight adjustments would give it a passing grade:

- the Oxen badge was changed from white on ‘amber’ to black on ‘amber’
- the HCAFC badge was replaced with a tiger’s head (without the shield if they want to be more retro)
- the shorts were changed from white to black

It would still look a bit naff but it would also be more recognisable as a Hull City kit.
Yeah that'd work also for me .
 
My biggest gripe is the cost to manufacture Vs the cost of us to buy it. The lack of the badge definitely reduces manufacturing costs