It may not be all about History, I am pointing out the errors in your argument. That is all. I would not start throwing insults around because of your views. You are entitled to your opinion. The truth is you just don't like the idea, and this is fine. However I believe you are putting to much emphasis on tradition and history and was merely pointing out that to the FA the importance of tradition is selective. Changes have made no difference to the popularity of our sport and in some instances have enhanced it.
The FA have thrown it out because it's a **** idea. They did not believe his business plan was sound.
The excellent CTWD presentation incorporated many differing arguments as to why the name change should not be permitted.
Other stakeholders also contributed.
The business plan presented by the Allams must have been seen by the FA as flawed & lacking in substance.