Commercial revenues from overseas - tours, merchandising etc - are massive. Liverpool do OK, but their lack of success domestically for so long means that their appeal is dwindling with the younger fans in places like the Far East. Over there, have a passing interest in football. They want to be associated with a football club like people want to wear fashion labels because they want to appear glamorous, sexy and successful. Players like Beckham and Ronaldo have given Utd a high profile because they are young, good looking, fashionable as well as being part of a successful team. For Utd's stock to remain high, the team needs star players and to get back to winning things. But Liverpool have dropped off the radar for many of these fans. Hence, they cannot compete financially with the leading clubs and their small stadium just adds to the problem. They lack appeal now outside Europe to fans, potential signings and cash rich investors, who would want to get them to the top rather than just strip them of their profits.