We're a big City with a huge catchment area and there's only one club for miles in any direction. We should be able to find 40,000 fans at least.
Look at Sunderland. They've got a bigger club on their doorstep, come from a smaller town than us and still get 40,000.
For some reason we don't seem to want new fans.
There's just not the same level of football tradition in Hull though is there? Sunderland haven't had to put up with rugby league. The only way we could average 40,000 would be by staying in the PL for many years. Somehow I don't think it would happen even then.