What they could have said is 'we could have replicated tried and trusted crossing methods of payment at other bridges, but someone in our IT/ web team decided to go TRY SOMETHING DIFFERENT... but they're trying to make out its something Einstein like...
Apologies if this has already been discussed - but how do foreign visitors go on?
a) Are the payment method(s) communicated in several languages?
b) In the event of a non payment - are the Humber Bridge Board able to contact the registered keeper of a vehicle registered outside the UK?
Made my first trip today and to be fair, despite being a traditionalist and fan of the toll booths, it was quite nice to not have to mess about stopping . Just got to hope the payment side all runs smooth now .