With level 7 dead, it's not really got any competition, to be honest (unless you fancy sitting in the away end).
My mate followed the internet rumours and got tickets under level 7, and all they get for chanting (by themselves) is suspicious looks. The people in front and behind them somehow bring a picnic with them with hot chocolate and mini pastries for half-time... He and his brother were gobsmacked. His father, who also sits with them and who thoroughly enjoyed level 7, secretly admitted to me that he likes it there
I just went Gallowgate, and the atmosphere's usually pretty good. Plus, all the goals seem to get scored in that end (Arsenal 4-4 Newcastle, anyone?). Don't know why...