Seemingly lost in the name change debate is the fact that in six home games there have been a total of approximately 8500 empty seats in home areas. That's around one million pounds a season in ticket revenue alone. I would think filling those seats should be a priority for the club, easy money on your doorstep with almost no additional overheads. There was plenty of debate last season as to why the stadium wasn't fuller, the issue does not seem to have been addressed.