Integration might not be the best word, others might come up with better, but it was the one I thought of to describe how I see what is happening.
However, what we are having shoved in our faces these days so to speak is certainly NOT being driven by an agenda of 'not relying on the same old ex PL and England boys club .....'.!! And that is a FACT.
There seems to be a political agenda to grow the women's game after the 2012 olympics but I'd say that was being driven by DCMS. It's coordinated not just driven by one media organisation or another.
But I still don't see how that's particularly a bad thing.
