Funded by club and others eg PL, McDs. They run (or at least have in the past and I don't see why it would have changed) all the visits to schools, including players, and all the kid's coaching courses which usually have players involved (Lee Bracey was the one on the keeper course I went on before, I've been **** ever since). It's effectively controlled by the club even if on the paperwork it's different people. The charity status will be to keep the books separate, presumably the outside funding doesn't count as revenue it means the money they charge for the courses etc can be kept in full (as revenue will be low enough they won't need to be VAT registered) and allows other benefits for that side of thing, like the business rates situation they're trying to exploit now.
Cheers. I'm out of my depth with this sort of thing, so I'm no doubt confused by whatever it is I can only vaguely remember. It could well be bollocks when/if I do remember it.