Cardiff City owner Vincent Tan has said that promotion to the Premier League could trigger further "rebranding" and did not rule out changing the club's name to Cardiff Dragons.
The Malaysian billionaire has already insisted upon a colour change from blue to red, as well as a new club crest.
"We will think about it when we know the final result of this season," he said about using Cardiff Dragons."Then we will think what's the best way to brand it." Tan acknowledged the "rumours" that have recently emerged over the use of Cardiff Dragons but added: "We haven't discussed this. I've not really thought about this in detail. "But when we get there we'll make a decision. And when we make a decision we will convey it to everyone." Tan, who has an estimated wealth of $1.3bn, wants Cardiff to maximise all possible revenue and marketing opportunities in Asia.
After buying more than 35% of the club's shares for £6m in 2010, the 61-year-old Malaysian threatened to withdraw his support in June unless the club agreed to ditch its traditional blue home shirts in favour of red ones. The new colours were accepted, so too a new badge as a Welsh dragon replaced the bluebird, and further investment followed.
In an interview with BBC Wales' Sport Wales programme, he justified the "controversial decision" of the club's colours, and stressed he is prepared to and intends to make more changes.
"A few were upset but like in any business if we get 80% or 75% of the customers happy, with 20-25% not happy, that's fine," he said. "If they don't want to come to support our business, that's fine. We need the majority." He added: "I believe the change is for the better. And if you put in a lot of money, surely you have the right to make a call on some things you believe will make it better. "If you don't have a say, why the hell do you want to put in so much money?"
http://www.bbc.co.uk/sport/0/football/21604568
The comments in that last paragraph would scare the **** out of me if I was a Cardiff fan.
The Malaysian billionaire has already insisted upon a colour change from blue to red, as well as a new club crest.
"We will think about it when we know the final result of this season," he said about using Cardiff Dragons."Then we will think what's the best way to brand it." Tan acknowledged the "rumours" that have recently emerged over the use of Cardiff Dragons but added: "We haven't discussed this. I've not really thought about this in detail. "But when we get there we'll make a decision. And when we make a decision we will convey it to everyone." Tan, who has an estimated wealth of $1.3bn, wants Cardiff to maximise all possible revenue and marketing opportunities in Asia.
After buying more than 35% of the club's shares for £6m in 2010, the 61-year-old Malaysian threatened to withdraw his support in June unless the club agreed to ditch its traditional blue home shirts in favour of red ones. The new colours were accepted, so too a new badge as a Welsh dragon replaced the bluebird, and further investment followed.
In an interview with BBC Wales' Sport Wales programme, he justified the "controversial decision" of the club's colours, and stressed he is prepared to and intends to make more changes.
"A few were upset but like in any business if we get 80% or 75% of the customers happy, with 20-25% not happy, that's fine," he said. "If they don't want to come to support our business, that's fine. We need the majority." He added: "I believe the change is for the better. And if you put in a lot of money, surely you have the right to make a call on some things you believe will make it better. "If you don't have a say, why the hell do you want to put in so much money?"
http://www.bbc.co.uk/sport/0/football/21604568
The comments in that last paragraph would scare the **** out of me if I was a Cardiff fan.
