For me it’s quite simple really, and I think you can make a solid argument from either side of the opinion.
Next season we will be one of the richest clubs in the division, so this should enable us to build a squad capable of a top 6 finish and maybe even a top 2 finish.
Do you say “let’s appoint the safest pair of hands we can find, someone who has got promoted before and has lots of experience so we minimise the risk as much as possible so we don’t **** up this huge advantage we have next season” and appoint someone like Cooper who gives you the best chance next year. When/if you go up that is when you take the risk on a young upcoming manager as you need some sort of “X factor” whether that be a player or 2 or a manager (or both) because survival is very hard.
Or do you say “well we are one of the richest teams in the division so that should enable us to build a very strong squad for the division. This means that we can hire someone who is a much bigger risk, someone with no experience in the league/country but who we think can become a top manager. Because we should have such a strong squad the margin for error is much wider so whilst he is learning on the job the squad should be good enough to bail him out of most mistakes he makes. Then hopefully we get promoted and he can be that X factor we need in the PL as we believe he is going to be a top manager”
I think there is a case for either point of view, and maybe Still is a top manager and will do great, he just is a big risk that we don’t need to take imo.
We need to come straight back from the clubs perspective. Next year we will have such a huge advantage with only 3 clubs having parachute payments, that won’t happen again if we don’t go up. There is no “let’s take a couple of seasons to build something” in the Championship. If we don’t come straight back then the second season will be our last with parachute payments and we will have to compete with whoever comes down and maybe Leicester/Ipswich if they don’t go up as well, none of whom I can see doing a Luton whichever teams end up relegated. So we will probably be 4th favourites to go up at best in the second season. If we don’t go up then we just become another ex PL team that blew the parachute payments and now need a minor miracle to get promoted