Off Topic What is a woke thing?

[Cityzen]

Adverts do definitely have a more diverse range of people in them than they used to. Mixed race couples, gay couples. So what?

Nothing apart from the fact they are over represented when we constantly are told these things should reflect the population.

 

[Off The Line]

The disappearance of the typical British couple on 99% of the adverts these days. Cannot elaborate any further without the danger of being labeled a racist. That is woke for you.
And I'm so old that I remember the days when anyone disagreeing with Labour policies was a Tory. Now they are Far Right and dangerous.

Is a lot of that not marketing though? I could understand why diversity may suggest a product is unique, or different, for example.

Politically, there is definitely more division now than I can ever remember. We could do with focusing on our similarities with others, and not our differences. I include myself in that, as it's not so easy in the current social media led climate. I've quit that completely, except for here, of course.

 

[bradymk2]

Nothing apart from the fact they are over represented when we constantly are told these things should reflect the population.

It pisses you off doesnt it
Oh for the days of just good old whites on tv

 

[Cityzen]

If you’re so keen on proportional representation on TV I’m surprised you aren’t campaigning for the BBC to hire more women. An Ofcom study from 2018 found that only 38% of people on the BBC are women, despite being 50.8% of the population.

The same study found that 12.5% of people appearing on the BBC are minorities, despite being 13.7% of the population. If anything, minorities are slightly under represented on TV.

https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/tv-radio-and-on-demand-research/bbc-representation-and-portrayal/bbc1-bbc2-diversity-monitoring.pdf

Are you telling me that only 3.8% of them on the BBC are black? And only 3.8% in adverts are?

 

[Cityzen]

It pisses you off doesnt it
Oh for the days of just good old whites on tv

Oh shut it, you daft twat. That is not what is being discussed.

Maybe we should adopt the Nigerian approach to these things?

 

[originallambrettaman]

Advertisers who promote diversity get a far higher approval rating than those that don't and that's why you see more mixed race and gay couples in advertising nowadays, it's just about results.

 

[bradymk2]

Advertisers who promote diversity get a far higher approval rating than those that don't and that's why you see more mixed race and gay couples in advertising nowadays, it's just about results.

Exactly
Companies dont spend hundreds of thousands to millions on advertisement for the sake of it
They do what makes the most money

 

[TinpotTiger]

short corners, "player of the match", ****ing about at the back, "draft excluders" in a wall that doesn't even jump, holes in socks, footy scran, confiscating bottle caps, fewer 3pm saturday kickoffs.

 

[NewcastleTiger]

Anyone trying to replicate Pep’s style outside the big 6

 

[Christophalophados]

Nothing apart from the fact they are over represented when we constantly are told these things should reflect the population.

Who is constantly saying these things?

I don't think anyone outside of the advertising brands give a **** what colour people are in ads, due to results.

People are saying representation matters when it comes to meaty TV and film roles. Stars and role-models that aren't just white men. Conversations happening on screen between a couple of women that are more than a handful of words about a man. Gay couples just existing, where the fact they're gay isn't "the story".

 

[Off The Line]

Advertisers who promote diversity get a far higher approval rating than those that don't and that's why you see more mixed race and gay couples in advertising nowadays, it's just about results.

After all, there are plenty on here who will remember adverts they have complained about in the past.

 

[Gone For A Walk]

..... 'anti-woke' could therefore be described as a cry for help by those elements of the media who are seriously threatened by the commercial implications of losing most of their paid readership.
.

I wish it was only as simple as that!!
I do agree with this bit though ..... "The magnification that social media gives to those who are outraged on one side or the other regarding an issue now becomes the issue". Although it's not just the outraged, it's all sorts of stuff that really shouldn't matter. Desperate for clicks, views, relevance.

 

[Cityzen]

Who is constantly saying these things?

I don't think anyone outside of the advertising brands give a **** what colour people are in ads, due to results.

People are saying representation matters when it comes to meaty TV and film roles. Stars and role-models that aren't just white men. Conversations happening on screen between a couple of women that are more than a handful of words about a man. Gay couples just existing, where the fact they're gay isn't "the story".

Nothing wrong with non whites having leading roles. But why put them in roles that are factually incorrect?

 

[DMD]

Adverts are targeted at those they think are stupid enough to fall for their tricks.

 

[gftiger]

But why put them in roles that are factually incorrect?

Such as?

Also, you might what to consider your use of “them”. It’s othering and suggests that you see people of colour as something separate.

https://humanrights.ca/story/us-vs-them-process-othering

 

[Kalman II]

Advertisers who promote diversity get a far higher approval rating than those that don't and that's why you see more mixed race and gay couples in advertising nowadays, it's just about results.

Higher approval ratings by who though? Ofcom, the general public etc.? I just find it hard to believe that Joe Bloggs gives a **** if the Asda advert lacks a gay and/or interracial couple pushing a trolley down the aisle.

 

[Christophalophados]

Nothing wrong with non whites having leading roles. But why put them in roles that are factually incorrect?

I see no issue with that at all, assuming that the underlying story isn't based around the race of the character.

I love the Witcher books/games, but when the Netflix series came out, lots of people flipped their **** cos some of the traditionally white sorceresses were cast with black actors. "It's unrealistic for the region it's set, which is based on medieval slavic europe"

My brother in Christ, it's a story about monsters, mutants and magic. Triss being brown is the unrealistic part?

 

[originallambrettaman]

The original was not censored - the replacement of the word ***got with haggard was far more recent

This record had a really odd censorship history. Initially the BBC thought it was fine and played it uncensored, then in 2007 they decided to edit out the offending words, but then decided it sounded a bit ****, so reinstated the original version. Then they decided it should have the version with the edited out words on Radio 1, but it was okay to play the original on Radio 2, then in 2020 the record company came up with the new version and they all just played that.

In reality, it wasn't really offending anyone and there was no reason not to just play the original, but people are clearly overly cautious with these things.

 

[Kalman II]

I see no issue with that at all, assuming that the underlying story isn't based around the race of the character.

I love the Witcher books/games, but when the Netflix series came out, lots of people flipped their **** cos some of the traditionally white sorceresses were cast with black actors. "It's unrealistic for the region it's set, which is based on medieval slavic europe"

My brother in Christ, it's a story about monsters, mutants and magic. Triss being brown is the unrealistic part?

I can’t wait for the MLK biopic with Jake Gyllenhaal.

 

[bradymk2]

Higher approval ratings by who though? Ofcom, the general public etc.? I just find it hard to believe that Joe Bloggs gives a **** if the Asda advert lacks a gay and/or interracial couple pushing a trolley down the aisle.

They advertise to sell products
Common sense