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I don't want to turn this into the Farage thread and again, I know he isn't popular with many on here, but plenty of information can be gleaned from this tweet if you're willing to take from it.
Farage, for whatever you think he is at heart, is able to connect with working class people in a way that Rishi Sunak never, ever could dream of. Imagine Sunak in a pub like this around these people, laughable. If you're a disengaged bloke from a place like Sunderland with no strong political opinions, seeing something like this is basically saying, "people like me, like Farage". Simple ingroup dynamics.
Again, I don't want to make this the Farage thread, but it just seems like some are not quite getting it.