Data shouldn't be used on its own. And as far as I'm aware, its not. The scouting courses that I've been on make it clear that data cannot replace 'traditional' scouting. But it is a very useful tool to use as part of a range of information gathering methods.
I am an old so and so in football coaching terms. In my fifties, and I am more and more sidelined each year. This is my last season doing anything dedicated. Those that turn to me in this region are slowly retiring and I am being replaced by football scholars who arent making it as a player. All good, they are the future. In my 20 years since I stopped playing coaching has changed massively. Indeed football 'behind the scenes' has changed massively. Most of it for the better. Data certainly has been a boost.
The best development in coaching has been the FA DNA coaching model. The improvement in standards at grassroots has been immense so when I take lads into academy football thet have the fundamentals locked in.
My one gripe, and it is a personal observation only, is that there can be silos in clubs. If you dont join data, to medical, to recruitment, to coaching, to leadership it can worth less than the sum of its parts. I am biased but the most important role is probably the head coach. Arguably the head coach is the only person able to create a cohesive squad. Data should inform that, as should physiology and character, but at the end of the day coaches have to create the 18 day squad that will deliver together. They need to have a clear voice in that process, not the loudest, but a clear voice. One of my challenges recently has been to create a cohesive unit when the ingredients arent quite right. It is not easy. I think Mowbray and Beale have both found that this year.
15 years ago I could take 14 or 15 year olds into academy football based on my recommendation alone. They would be given 6 weeks. Not now. This is probably an improvement too. But I think back to days when scouts would wander the touch lines and 'see' a player. The nowhere men is a brilliant book. I was playing mens Saturday football when I was 15 and a scout happened to be stood next to my Dad and he asked if I knew who he was. Next week I am at Darlington and Tow Law and so it started. The pro game wasnt much different. The scout is such a wonderfully important role in a club, but only if there talent is valued. Talent can be seen a mile off. Data backs that up. Not too sure clubs these days will take a recommendation for a player that hasnt already met data metrics seriously. That would be a potential flaw.
Anyway, sorry for my rambling. Back to my Rioja.