Ok, but let me put it another way. Fletcher has never been a Darren Bent level scorer, and he's just come back from injury early this season. But is 4 goals what you'd expect by January? Wickham is coming on - he was someone to lend out to lower Championship teams last year, and at least is looking a capable Premiership squad player now - but the goals have dried up. Altidore can play for U.S.A., score goals against e.g. Germany, Nigeria, and a hat-trick in Bosnia - but he can't do it here. Do you see what I'm getting at? It's all well and good going out and blowing £20 million on a new proven striker - but is he going to deliver here any better than £13m Fletcher, £8m Wickham and £6m Altidore? We're talking £27m total there - and not one out of the three of them can do it at Sunderland! It's easy for us to come on a forum and have a slate-Altidore week, or slate-Johnson week etc. But when none out of three strikers can do it, it begs a whole new question, doesn't it? Would a new expensive striker do any better - at Sunderland? Why can't we get players to do as well here as they can for other teams? - that's the question.