Phil there are winners and losers, how many in that queue were season ticket holders last season, or the season before? The fact is there has been ample time to get tickets, the swans were selling them online for existing season ticket holders, there was a chance to buy over the phone, when I went down in March to buy mine there was no queues at all.
As for being in business, the club is a business if you had any nous in that direction you would see that money up front is far better than money spread out over 9 months, there was a lot of incentives out there to buy a ticket, even vouchers to spend in the shop.
And there is still 2 thousand tickets available, maybe more on certain games, the point is like JackAsh in this thread, he had no intention of buying a season ticket, which is his choice of course, but how can he and other expect the swans not to sell tickets on demand? Really instead of being pissed off, look at the remaining tickets to go to each game, and get in early! Its not rocket science.
I hope extra seating can be sorted out, but the plans of which will take at least a year to sort out imo, and expect to be done for the 2012/13 at the very earliest if expansion of this sort can even be done.