This man could, quite literally, do anything he fancied in any part of the world.
Yet he sits in grubby little stadiums watching L1 football and listening to supporters griping on about the pitch, the tannoy, the staff, etc.
You could forgive him for wanting to buy a super yacht and sail it around F1 venues or down to Marseille for the games, not forgetting the Bahamas when it's a bit nippy.
But he's committed himself to sorting out a mess of a club in the far NE, not just throwing a bit of cash down and signing a bunch of temporary players like Roy Keane did.
We're now attracting hungry young players with ambition and quality ...
... I get why people find it all hard to grasp, personally I'm sitting back and loving it all.