Because the transfer window is open and if the deal were to fall through they would still want to be bringing in players?
They also haven't actually signed anyone yet.
I guess the fact they haven't signed anyone it could just be window dressing/ marketing/fan appeasement being seen to be active.
Either way its robbing Peter to pay Paul.
No new owner is going to want to be stitched up by FFP in the first couple of years of their new ownership.