I disagree with this, I think the money will actually have an impact on league position. The last couple of seasons we've had to rely on astute signings on a much more limited budget than most of the teams around us. When the extra money comes in, we'll be able to improve relative to where we are now, but can they? Stoke for example, are at a level where the increase is not going to allow them to attract a significantly better calibre of player to those they have now. They can strengthen weak positions, but I can't see them bringing in someone good enough to help them compete at 'the next level', if they spend all they can on improvements, I still don't think they'll attract the type of players to get them firmly ensconced in the top half, because of the clubs stature. The same can be said for Fulham, West Brom and Sunderland, and whoever stays up.
So whilst Stoke et al. can buy players of a similar calibre, the impression of our club is changing. We'll no longer be newbies, and whilst outwardly the club will maintain survival is the objective, inwardly the ambition is to become an established mid table side, and that's the vision that would be sold to players. The extra money will allow us to compete with the likes of Stoke for signings, where we couldn't before because we're a smaller club. In numbers, this season a £4m player was probably our limit, but this summer we might have the potential to spend nearer £7m for the players who'll make a difference. Stoke's record signing is £10m for Crouch, but pretty much no matter what funds they have, they'll seriously struggle to attract someone who'll cost more than £10m.
Overall, this should mean we're on a more level playing field with other mid-table sides, and whilst some will perform better, others will perform worse than us, hopefully allowing us to move up the table.