According to the 6 stone Crombie-clad waffler, it’s up to the club’s Marketing Department to ensure the “8,000 new fans” come back for Peterborough, etc.
And there’s me thinking that it was entirely dependant on the quality of the team and then playing attractive football.
So presumably SR believes that the footballing department of the Club has done its job and delivered a promotion winning team.
If he does not believe that, how can he expect the marketing department to bring those 8,000 new fans back?
No marketing department can sell a defective product to new customers.
Those customers can be duped once maybe, but they won't come back.

