Good move. The current badge with so much detail must be nightmare to print/embroider on merchandise which costs everyone more. I think someone posted on RTG all the American team badges - all very simple with one main image that makes it and the club instantly recognisable. So I'm guessing a big black cat's head (panther) on a red and white shield, probably similar to Hull City's.
For the stadium, I reckon either a long-term sponsorship deal with a memorable brand or named after where it is (roughly). Nissan, Wearside, St Peter's, Roker. All Stadium or Arena.
Much though if they're putting the money in their entitled to do what they think is required I order to make us profitable and improve us (within reason) I would be pretty pissed off if we went down that route. Never been a fan of the whole black cat thing and for it to effectively become our image instead of the ships, the mines or anything else would be a bit of a bad start to their reign imo. There must be simple designs they could do that would be more in line with what has gone previously.
That being said I only really have two red lines if you will. The name of the club should always be Sunderland AFC and we should always have a red and white striped home shirt. Other than that they can do what they must imo, I'd still be very disappointed with a black cat badge though!

