They're deadly serious imo.. they want to secure the money from this for 20 years rather than worry about qualifying for the champions league.. They'll eliminate any opportunity for investment at other clubs because there wouldn't be any champions league money to gain plus the othe clubs can't offer players the chance to play on Europe, so it'll be even easier to gather up the players they want. It basically closes the show.... The threat of losing their spot on the champions league removed and the threat of takeovers would be removed in the process.. Its a win win for the bastards. They wouldnt give a **** about the league anymore, but the other clubs would have less quality and less ambition.
Hopefully it doesn't happen, but it's hard to see why they'd not want it to.. Or is there something I'm missing?