Seems like the only thing that we all need to get through our thick skulls is that Ashley could not give a monkeys if the ground is empty, as long as his main business's branding is seen by a global audience. Whether the football is good or bad, whether the squad is full or threadbare, only two things matter to the owner - Premier League status and being self-sufficient. He does not want to spend another penny of his £5.5bn fortune on this club, to the point where he expects free advertising for his loathsome, tracksuit shifting tat store. The money that comes from the Toon Army is worth pennies to this guy. His shops have millions upon millions of customers, it doesn't matter if 50,000 northerners are offended or upset by the club and it's owners. He has stumbled upon the most lucrative advertising agreement in history - he bought an asset, loaned the club the money to bail itself out of relegation and has then proceeded to bank free advertising to an audience of over one billion eyes, in markets he is already or would like to crack. Even Sir John Hall has put into writing that he knew Ashley only wanted exposure in the Far East for his brand, what happens to the club is neither linked to S*****s D*****t nor is it necessary for Newcastle United to be successful for SD to continue to make money. The one and only thing that matters is that pictures of SJP, billboards with SD, is continually beamed to hundreds of millions of people every week, via media, live television, and so on.
The sooner we realise that our club is dead, the better it will be for all of us. Leave "football" to the money men now. Support a local club, get behind Gateshead or whichever club is local to you. Follow a different sport, spend time with your kids, save your money, but more beer, rent hookers, whatever. Nothing you do will change Ashley's mind. He is an arrogant, petulant, spoilt brat with a bob or two more than most. So why spend another fcking penny trying?
