"Pimp my Bride" Celebrities who's earning power is on the wane are given £5,000 to cosmetically improve (or reverse the effects of previous cosmetic improvements) their spouses before launching them into the sex industry. All start on the streets of the red light district of Halifax and work their way up, the winner is the first to be given a penthouse overlooking the Thames and Roman Abramovitch's PIN number.
"Pimp my Bridegroom" Same format as above, except the start point is a Turkish prison. Winner is taken into Elton John's household as a florist. Any contact with Peter Mandleson leads to instant disqualification. Week one - Abbie Clancy prepares Peter Crouch for his new life.
"Pimp my Ex" Failed at the pilot stage when Cheryl Fernandez-Versini refused to bail Ashley Cole out of the Turkish prison, even after he had earned half a kilo of tobacco in 3 months.