My guess would be that Sandgaard is interested in sponsors from types of business that are seen as new and innovative, attractive to younger people maybe. Linking Charlton Athletic with new potential markets and customers.
It's a good thing in general that he wants to innovate, and promote CAFC as a forward looking progressive business.
But new markets are often wild frontiers with little or no regulation, which attract clever chancers and con men.
These Robots people may just enjoy marketing themselves as edgy and streetwise, a bit subversive.
But their evasiveness, even if just a marketing gimmick, does not serve Charlton Athletic in my view.
I don't think we should be associating with people who definitely aren't interested in family friendly values of honesty and clarity.
They put a premium on hiding their faces and acting shifty.
I agree, there must be many other sponsorship alternatives that do not risk involving the Club and some of its young fans in questionable dealings.