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Ehab's Member said:
Who gives a toss what kit we wore in the promotion seasons or how it affects results (spoiler alert - it doesn't)?
This is about worldwide brand recognition and utilising the uniqueness of the combination of nickname and striped kit that we chose to abandon. Incidentally, the people in Brazil that I know certainly didn't give up on City once we'd been relegated, and to this day still associate 'The Tigers' with a striped kit.
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Brand recognition in football isn’t just limited to kit design really is it? It’s down to a few factors including success and other aspects of the brand like badges, stadiums and club stature.

As drew has mentioned. Variety keeps the sales up. Because of the base we’ve set ourselves of changing design if you keep stripes for 3 years plus then chances are you drop off sales. Besides, if you look through our kit history there’s a pretty even split on stripes and solid colours.

My comment about success was a bit tongue in cheek. I’m aware it probably doesn’t affect success just more a funny observation to keep things light hearted.

Our brand will be more effected by results on the pitch than the patterns on a kit. I would argue there’s an equally niche set of fans that know us for the tiger stripes kit but that would be just as anecdotal as the Brazilians that you’re referencing
 
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HCAFCHangout said:
Brand recognition in football isn’t just limited to kit design really is it? It’s down to a few factors including success and other aspects of the brand like badges, stadiums and club stature.

As drew has mentioned. Variety keeps the sales up. Because of the base we’ve set ourselves of changing design if you keep stripes for 3 years plus then chances are you drop off sales. Besides, if you look through our kit history there’s a pretty even split on stripes and solid colours.

My comment about success was a bit tongue in cheek. I’m aware it probably doesn’t affect success just more a funny observation to keep things light hearted.

Our brand will be more effected by results on the pitch than the patterns on a kit. I would argue there’s an equally niche set of fans that know us for the tiger stripes kit but that would be just as anecdotal as the Brazilians that you’re referencing
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Yes look at Bayern .
They don't struggle with identity .
 
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Ehab's Member said:
We've had this interminable discussion for years. If you're serious about your identity you don't **** about with it, especially if you intend to be a global brand. Liverpool and Man Utd don't experiment with stripes, Newcastle and Sunderland would never abandon their iconic stripes, Chelsea are always in plain blue. Even QPR don't turn up in August in anything but hoops. You know who do constantly experiment? Lower league clubs who don't know what they're about and so fanny around with shirts trying to look interesting.

I've mentioned before that we're known in Brazil partly because of Giovanni but also because of that iconic 2008-9 PL kit that perfectly encapsulated the underdog Tiger and set us up as a global brand - No one in world football (to my knowledge) had that same black and amber striped kit. It was instantly recognised, marketable, and iconic, yet we chose to **** about with it. Again.
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All of that is fine, but it's been our identity to rotate between stripes and plain for most of our existence. Sticking with just stripes would be changing our identity. I think you could even make an argument that changing to always play in plain amber would be as appropriate as changing to always play in stripes. That's fine if that's what you want, I'm not going to argue against that preference, but I do think it's incorrect to say that stripes are our historic identity and that rotating with plain is messing with that.

The Raich Carter era kit was plain, the Waggy era kit was plain, the Wembley 08 kit was plain.
 
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PLT said:
All of that is fine, but it's been our identity to rotate between stripes and plain for most of our existence. Sticking with just stripes would be changing our identity. I think you could even make an argument that changing to always play in plain amber would be as appropriate as changing to always play in stripes. That's fine if that's what you want, I'm not going to argue against that preference, but I do think it's incorrect to say that stripes are our historic identity and that rotating with plain is messing with that.

The Raich Carter era kit was plain, the Waggy era kit was plain, the Wembley 08 kit was plain.
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I never said that our historic identity has always been stripes. I started going to Boothferry Park during the amazing 65/66 season when we had plain shirts, we also had plain shirts in the almost-but-not-quite Terry Neill 70/71 season. Personally I would have preferred us in stripes, as that's how our story began, and I believe that has value. Pretty sure if we had played in stripes we'd have had equally successful seasons.

My point is that, after 100 years of trying, we reached a worldwide audience in an iconic and unique striped kit, reflecting the nickname and attracting a lot of foreign fans whose interest was piqued by the kit and the nickname (admittedly also by results). Why would you choose to throw that away? Old man Allam became obsessed with reaching a global market when we already had a foot in the door - how many teams would kill for the uniqueness of black and amber stripes? At the risk of repeating myself, experimenting with stripes/plain/hoops/whatever smacks of a small-club mentality, which is kind of what we are I suppose. I just wish we'd aim a bit higher.
 
Ehab's Member said:
I never said that our historic identity has always been stripes. I started going to Boothferry Park during the amazing 65/66 season when we had plain shirts, we also had plain shirts in the almost-but-not-quite Terry Neill 70/71 season. Personally I would have preferred us in stripes, as that's how our story began, and I believe that has value. Pretty sure if we had played in stripes we'd have had equally successful seasons.

My point is that, after 100 years of trying, we reached a worldwide audience in an iconic and unique striped kit, reflecting the nickname and attracting a lot of foreign fans whose interest was piqued by the kit and the nickname (admittedly also by results). Why would you choose to throw that away? Old man Allam became obsessed with reaching a global market when we already had a foot in the door - how many teams would kill for the uniqueness of black and amber stripes? At the risk of repeating myself, experimenting with stripes/plain/hoops/whatever smacks of a small-club mentality, which is kind of what we are I suppose. I just wish we'd aim a bit higher.
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Fair enough, but I don't see much of a link between the choice of kit and the opportunity to capitalise on the global exposure of the Premier League. We threw it away by not being successful for long enough and not investing in anything meaningful in the long term, surely.
 
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Ehab's Member said:
I never said that our historic identity has always been stripes. I started going to Boothferry Park during the amazing 65/66 season when we had plain shirts, we also had plain shirts in the almost-but-not-quite Terry Neill 70/71 season. Personally I would have preferred us in stripes, as that's how our story began, and I believe that has value. Pretty sure if we had played in stripes we'd have had equally successful seasons.

My point is that, after 100 years of trying, we reached a worldwide audience in an iconic and unique striped kit, reflecting the nickname and attracting a lot of foreign fans whose interest was piqued by the kit and the nickname (admittedly also by results). Why would you choose to throw that away? Old man Allam became obsessed with reaching a global market when we already had a foot in the door - how many teams would kill for the uniqueness of black and amber stripes? At the risk of repeating myself, experimenting with stripes/plain/hoops/whatever smacks of a small-club mentality, which is kind of what we are I suppose. I just wish we'd aim a bit higher.
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Arguably the new shirt is more akin to The Tigers nickname than stripes though?
 
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Ehab's Member said:
I never said that our historic identity has always been stripes. I started going to Boothferry Park during the amazing 65/66 season when we had plain shirts, we also had plain shirts in the almost-but-not-quite Terry Neill 70/71 season. Personally I would have preferred us in stripes, as that's how our story began, and I believe that has value. Pretty sure if we had played in stripes we'd have had equally successful seasons.

My point is that, after 100 years of trying, we reached a worldwide audience in an iconic and unique striped kit, reflecting the nickname and attracting a lot of foreign fans whose interest was piqued by the kit and the nickname (admittedly also by results). Why would you choose to throw that away? Old man Allam became obsessed with reaching a global market when we already had a foot in the door - how many teams would kill for the uniqueness of black and amber stripes? At the risk of repeating myself, experimenting with stripes/plain/hoops/whatever smacks of a small-club mentality, which is kind of what we are I suppose. I just wish we'd aim a bit higher.
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So our identity over 100 plus years was defined the day we reached the Cup final (assuming that’s what you mean by reaching a global audience)? It’s a point of view.
 
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