Feels like a 'status' thing to me. The old days of fanzine culture felt more like a community spirit, like fans grouping together to share their love of their club. The rise of Twitter (and even forum) 'celebs' feels more like individuals trying to gather little bands of followers, acolytes around them. Like this from Fishpaste-
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Like we all have to be more positive because he says so. I've always been positive and never found it hard to be so. I've always thought the negativity was bollocks.