A first domestic trophy in 70years, a 2nd Champions League qualification in 3years on the 9th highest PL transfer expenditure since 21/22 and current 9th highest wage bill, is actually quite a compelling argument for both progress and overachievement. Add to that, the fact that we have been able to increase our squad value to 6th highest in the Premier League means we have over-achieved both on and off the pitch.
Where we are lagging behind is growing our commercial income but with the restrictions of PSR, that will be a much slower process. If I was on the Board I would be pressing for a new commercial marketing and business development manager rather than another DOF, as it is clear that the numbers and performance show that we clearly have a really good handle on the player recruitment and on-field performance side of things.
Suspect PIF see the rise in club value from the £385Million when they bought it, to £815million today, as further evidence that the Board is not yet ready for a call to the Embassy in Istanbul either.