And Brentford, who sold Ollie Watkins and Said Benrahma for a combined £50m plus add ons, still got promoted and signed Yoane Wissa, Kristoffer Ajer and Christian Eriksen.
The season before that they sold Maupay (£15m), Konsa (£12m+) and Dan Bentley (£2.8m). The season before that they sold Ryan Woods (LOL £6m), Chris Mepham (£12m), John Egan (£4m) Nico Yennaris (£3m), Florian Jozefzoon (£3m), Konstantin Kerschbaumer (£1m) and Alan Judge (£1m).
The season before that they sold Harlee Dean (£2m), Jota (£6m), Maxime Colin (£3m) and Lasse Vibe (£2m).
The reason they kept doing so well was because they invested super heavily in their scouting network and took advantage of the network their club was a part of (the link up with Danish clubs has proved very successful over the years). I read an interview with their chief scout and he said that when a player started doing well, they immediately began identifying his replacement in a like for like role. It's being proactive like that which has allowed a club like Brentford to do so well (and sticking by their manager).
Our fans are very possessive of talent, but we often fail to see the big picture that actually, selling these lads not only keeps us in the black at a very volatile time in football but also gives us money to invest back into the club at both on and off field levels.
Selling Greaves, for example, hurts more because he's an academy player, but I can't recall the last time an academy player came through and spent their entire career with us. As much as this will probably annoy people, it's something we actually need to see more of. We've had Bowen, KLP and probably Greaves, be great if somebody like Smith followed that path. Slater came in for £50k, he'd easily go for six or seven times that now. Maximising profit on players is really important, but having a scouting set up that can have replacement players identified and ready to go for is equally important. It would appear as though our recruitment team has had a boost and there seems to be a few from the Turkish set up involved.