The point is what are you supposed to do if you want something better than what is offered? Say someone wants an Armani overcoat as an example. Do you expect someone to buy one from Top man instead as nowhere in Hull sells Armani? I don't think I've ever had a partner who didn't buy makeup whenever we went to leeds, London or Manchester because they couldn't get what they wanted in Hull. And if they're buying that from elsewhere they might as well have a look in Topshop or Zara while they're there.
