To be honest, we're just treading water at the moment and we should be doing more than that. We are a top half team and although we haven't got a divine right to be there, we should be aiming higher than 12th. I'm starting to wonder what the ambition of the board is as well. No doubt we'll sell Mane and Wanyama at least in the summer and we'll be back to square one. The board needs to grow a backbone and refuse to sell our best players otherwise we won't progress past being a midtable PL team and risk regressing into a relegation battle if the big signings don't pay off. We can offer bigger wages with the extra TV money coming in and we need more success on the field if the club is to progress. Cortese may have had his faults but he was bloody ambitious and this club made huge progress under him. I just wonder where we would be if he was still here. I accept that getting promotions is easier than cracking the top 6 of the PL.
By the way this isn't aimed at you DTLW. I just responded to your post. My opinion is that the club as a whole, from the fanbase all the way up to the board needs to be more ambitious. For me, it shouldn't be a surprise to get to Wembley in one of the domestic cup competitions. That should be the aim from August each year. Call me unrealistic f you like, but this club needs to think about getting into Europe again. The club should aim to finish 7th or higher. That is what the board should judge the manager on IMO. This season I've lowered my expectation to a top 10 finish. When I read that people would accept 15th or 16th I can't help but shake my head in disbelief. Even if the teams finishing 15th or 16th are a big gap away from 18th, it's still a very, very mediocre place to finish in the table. Remember Aston Villa under Martin O'Neill. They had a cracking squad back then, they finished in the top half a few times and then, inevitably, their best players got poached by the big boys. They starting treading water for a season or two, O'Neill quit and slowly but surely, they've gone downhill. They bought good replacements (Benteke, Delph to name two) but it still didn't stop the rot. Now the next batch of top players have gone and now they're right in the ****. I see the warning signs at Saints. We can't keep replacing our top players and expect to get away with it. The Villa board stood back and allowed a great club to go right down the toilet. Now, I think we've got a better boardroom than Villa had or have but I still think they need to need to show more ambition and not to be content with treading water.
All you need to do now is write the business plan.
Who is aiming for 12th? I liked ISIRTP's comment about no difference in anything from 7th-16th and that we all want to win it but that's just not enough.
I don't understand the accusations of lacking ambition aimed at the club. Run through the accounts and show where the lack of ambition is. Identify how we stop our players leaving. Inthink. You'll find a massive catch 22 if you think about that part.
Interesting that you use Villa as an example.... Ever wondered why they are where they are now? They are a huge club. Massive compared to us. That's how well we've been doing. Why are they where they are now? Why did the owner stop putting his money in? Why did he have to?
You have said you expect the club/fans to aim to be and not be surprised by, reaching Wembley in a cup AND finish 7th and higher, using that as the judgement of the manager. You said call you unrealistic if we like; I think you're unrealsitic, although I do believe that is what the club aim for. The difference may be that they aim for it and you expect it. I believe your expectations are too high. I Want those things, but I don't expect it and that is probably why people like you and I are sat on opposite sides of the fence on a Saturday evening. You're angry when we've lost a game because you expect us to be top 7, whereas I'm only disappointed because I want us to be but then look at what we're up against.
Chelsea
Man Utd
Man City
Arsenal
Tottenham
Liverpool
Newcastle
Aston Villa
To me these are all teams that are much bigger than us. That's 8 teams. Fortunately 2 of those are in a spell of not being able to compete. Any of the others we could lose a player too.
Then you have these:
Sunderland (I nearly put these in the top list as they are much bigger than us)
Everton (could easily argue they should be up top too)
West Ham
Stoke
Leicester
West Brom
These are all similar (ish) size to us and I'd be disappointed if a player wanted to leave us for one of these.
Then there's these, who I think without being disrespectful are smaller than us (maybe some would argue not so).
Palace
Swansea
Watford
Norwich
Bournemouth
So we have 8 teams bigger than us and 6 teams like us which is 14 teams. What do we have, what must we do, to be expecting top 7 amongst that lot? I am not being facetious, I am just putting it down in black and white. Some of those people recruited well this summer (as did some of the ones beneath us), but equally I'm sure a lot of their fans and management would have liked Pelle, Tadic, Bertrand, Forster, van Dijk, Alderwiereld, Clasie, Romeu, Mane.
At the end of the summer, we could argue that maybe we could have recruited better, but most of the people say that now with hindsight - me included. We still have a lot of players recruited who would play in Premier league sides and we can't recruit everyone and we can't get it right every time. We lost some key players but I don't think we could have done much about that. Rickie wouldn't have featured much, Lallana wanted Champions League football as did Morgan. Clyne had a year left and was offered a new deal. Lovren was just going and Chambers was relatively unproven (we maybe could have said no), so the only one for me that may have been different is Shaw and the person we bought in had the season of a lifetime. The one we may have ballsed up on was Toby.
I've gone through all that just trying to piece together the last two and a half years rather than a snap shot of now. We're 12th and not too 7 and have had a bad run barring the Arsenal game.
Do you think we've recruited poorly in the last two summers? We've had some hits and some misses so overall I'd say it's been fair. I can't think of many clubs that haven't had hits and misses - ask Liverpool and United fans! So maybe it's Koeman. Maybe he's rubbish. I struggle with that because he got us 7th last season, a feat I think fairly miraculous, given the circumstances. Now we find ourselves 12th in the league after a poor run. A run that part way through we'd have gone 6th if we'd beaten Villa by hitting just one of those cows' arses with the numerous banjos available that day.
Our footballing life ain't all that bad. Our management of expectations maybe.
There is a chance that maybe, just maybe we are playing to par, as afterall, how do you distinguish who should be where in that middle block of teams I listed above? I allowed for two in the top group to be out of it (Villa and Newcastle) but I didnt allow for any of the last group to exceed expectation. Bear in mind that currently two are (Watford and Palace) and one of them (Swansea) is possibly below par compared to recent seasons.
Every single one of us wants to be doing better and wants us to be winners, but that can't always happen. Sometimes we just need to manage our expectations.
Imagine being one of the top ones and never winning it.... *cough* Arsenal.
My final thought on this, is about the club (by which I think you mean Board/owner). They have taken us from oblivion to 7th in the Premier League. They have appointed a world famous football figure as our manager. They have invested a lot of money and written off a lot of money to get us where we are today. We wouldn't be here now if it wasn't for them (and thanks to Cortese for that), so I have absolutely zero qualms if they choose to be a little bit prudent wih investment via wages and transfer fees. I'll not moan too much of we have a season or two or even three when we finish between 16th and 8th. I like the fact that we have a stable owner although I do have little worries that she may one day have enough and sell us. We may not like what we get. If we are truly to move to the next level then it maybe that we need a new owner and I'm not sure how I would feel about that. Would you like a gazillionaire oil tycoon owning us?
I'd love is to win everything, but won't mind if we don't.